When dreams become a reality...

Our goals and ambitions were always the motive. Even when we faced challenges and difficulties, we were able to overcome them. Baja became successful because of the enthusiasm, determination and adventure that led to achieving our goals and ambitions in such a short time.

From what I mentioned earlier, I briefly answered the frequently asked questions about Baja’s story and the elements and reasons that led to its success. The website contains a lot of information and details about Baja, its policies, regulations and achievements. We hope our experience will help future young businessmen launch their own new projects or develop existing ones. When Baja was founded in 1997, the main elements for any business project to succeed were not available. The budget was very limited (less than $20,000) and there were no previous experiences nor any information about nuts and coffee. Moreover, no market feasibility study was made. We basically just had an idea, a low budget, and determination.

The idea at first was simple but it was met with success. Many customers liked it and by God’s blessing we were able to improve the idea of our project many times and keep our old customers and get more new ones. We were also able to raise our tight budget to a bigger one by investing the profits. It took so long to save money in order to develop Baja’s Project.

Abdulelah Abdulaziz Al Dabbas